ENVIRONMENTAL DESIGN

To transform the Las Vegas Grand Prix grandstands into a bold extension of the event's brand, I designed large-format scrim graphics that wrapped the structures and created a striking visual presence both on-site and during the global television broadcast. For the inaugural races, the designs featured chrome Formula 1 cars derived from the event's key visual campaign, reinforcing a cohesive brand identity throughout the venue.

When the 2026 Formula 1 regulations introduced dramatically redesigned cars, I reimagined the creative approach to preserve the long-term usability of the scrims. I developed a new visual system featuring stylized driver portraits with brand-inspired graphic treatments and neon visors that echoed the energy of the Las Vegas Strip. Illuminated at night, the installations became iconic venue landmarks, enhancing the race experience for spectators while creating memorable broadcast imagery seen by millions around the world.

Prior to the inaugural Las Vegas Grand Prix, I identified an opportunity to transform the pedestrian tunnels from austere, utilitarian passageways into immersive gateways to the event. Recognizing that the tunnels' recessed concrete ribs could naturally accommodate flexible tubular LED lighting, I developed a concept for a dynamic, color-changing installation that enhanced both the guest experience and the event's visual identity.

Working closely with engineers, signage and lighting vendors, and a portable power provider, I guided the project from concept through implementation, creating a dramatic, adaptable lighting experience that welcomed guests into the venue and reinforced the energy of the Las Vegas Grand Prix from the moment they arrived.

SEG wall graphics for the media lounge in the team hospitality structure at the Las Vegas Grand Prix

Vinyl and holographic film wall graphics for the sales and marketing lounge in the team hospitality structure at the Las Vegas Grand Prix

Vinyl and holographic film wall graphics for the sales and marketing lounge in the team hospitality structure at the Las Vegas Grand Prix

Creative direction for the lighting Tower Scrims at the Las Vegas Grand Prix

Simulated grandstand spectator graphics for the F1 X interactive exhibition at Grand Prix Plaza

I designed a series of patterns for the LVGP brand, which ESPN used as the basis of their broadcast desk in the Paddock.

o improve privacy within the office booths at the Las Vegas Grand Prix, I designed custom environmental graphics that were printed on holographic perforated window film. The solution provided visual privacy for occupants while maintaining outward visibility, allowing employees to easily determine whether a booth was occupied. The holographic finish also complemented the event's premium, technology-inspired brand aesthetic, transforming a functional requirement into a distinctive design feature.

This large graphic was installed on a large curved wall in the reception area of the Formula 1 Las Vegas office

I worked with a signage and print vendor to determine the material and fit for an illuminated sign in the reception desk at Grand Prix Plaza.

Working closely with the experiential team, I designed an illuminated photo backdrop measuring approximately 20 by 7 feet for the Las Vegas Grand Prix fan zones. Created as an interactive fan engagement feature, the installation quickly became a popular attraction, drawing hundreds of guests who stopped to capture and share photos throughout the three-day race weekend.