CREATIVE DIRECTION - F&B + LIFESTYLE PHOTO SHOOTS

Throughout my career, I have led the art direction, planning, location scouting, and talent acquisition for a wide range of lifestyle and food & beverage photography productions. I’ve created shot lists and storyboards to ensure that all necessary assets are produced. As an experienced photographer myself, I bring a strong understanding of the creative and technical aspects of the medium, enabling me to effectively collaborate with photographers and agency partners to produce compelling imagery optimized for digital, print, advertising, and environmental applications. By balancing creative vision with strategic marketing objectives, I ensure each shoot delivers a versatile library of high-quality assets that can be leveraged across multiple campaigns and platforms.