CREATIVE DIRECTION - SPHERE RACE GRAPHICS

To bridge the time between the checkered flag and the podium ceremony, I collaborated with the creative team at Sphere to develop a series of Las Vegas-inspired vignettes for the Exosphere display. I conceived a visual treatment featuring hundreds of animated rhinestones inspired by the iconic jumpsuits Elvis Presley wore during his legendary Las Vegas residencies, creating a distinctly Vegas aesthetic that complemented the excitement of the race weekend. The resulting animations delivered a memorable visual experience that captivated spectators inside the venue while translating beautifully to the global Formula 1 television broadcast, reinforcing the Las Vegas Grand Prix's unique identity on one of the world's most recognizable digital canvases.