CREATIVE DIRECTION - LAS VEGAS GRAND PRIX TROPHIES

In 2023 I was tasked with designing the race trophies for the 1st, 2nd, and 3rd place drivers as well as the winning constructor. According to Formula 1 guidelines, the trophies should be a reflection of the host city. With this in mind, I sketched a design that represented a modern neon metropolis springing from the desert landscape. I worked directly with a local sculptor to capture a modern take on the sandstone formations of Red Rock Canyon and the Valley of Fire. I also embedded myself in a 3D visualization agency to generate a model which could be used for presentation and corporate approvals. Once the design was greenlit, I provided the 3D model to an industrial fabrication company for refinement, electrical engineering, and fabrication. The trophies were well-received by the drivers and generated significant engagement on social media channels.