CREATIVE DIRECTION - GRAND PRIX PLAZA ART COLLECTION

Before the inaugural Las Vegas Grand Prix in 2023, I launched a community art initiative that transformed the Paddock Building (now Grand Prix Plaza) into a curated gallery while creating opportunities for local artists and strengthening community engagement. For the inaugural race, I commissioned local artist Jerry Misko to create a "Hall of Fame" mural series celebrating Formula 1 legends alongside iconic Las Vegas casinos from the same eras. Located in the corridor connecting the circuit to the team offices, the installation was viewed daily by every driver and crew member throughout race week. The program expanded in subsequent years with large-scale murals by local artists throughout Grand Prix Plaza. In 2024, the ISI Group transformed the main pedestrian tunnel with large-scale murals seen by tens of thousands of fans. In 2025, Pretty Done created a massive environmental installation in the stairwell leading to the Paddock and Premium Hospitality areas, which also serves as a gallery for the annual winners of CCSD student art contest I founded in 2023, inspiring young artists while showcasing childrens' artwork for years to come.