SIGNAGE + WAYFINDING

I have extensive experience designing signage and wayfinding systems for airports, entertainment venues, educational campuses, and large-scale public events. My work includes projects at the D Gates of Harry Reid International Airport, Topgolf Las Vegas, Grand Prix Plaza, Allegiant Stadium, UNLV, Clark County School District campuses, and the Formula 1 Heineken Las Vegas Grand Prix, as well as numerous concerts, sporting events, public works initiatives, and community activations. By combining thoughtful planning with clear visual communication, I create intuitive wayfinding systems that enhance the guest experience and confidently guide visitors through complex environments.

Red Rock Canyon Monument Design

I led this Bureau of Land Management project from initial concept through final installation, overseeing every phase of the design and production process. The project began with a visit to a sandstone quarry south of Las Vegas, where I personally selected the boulder that would become the foundation of the monument. Using photographs of the stone, I created custom graphics in Adobe Illustrator that complemented its natural form and contours.

Working closely with the fabrication and landscape teams, I directed the waterjet engraving of the artwork and the integration of a secondary stone element featuring the BLM logo. I also performed detailed hand-finishing with a Dremel to refine the engraved surfaces and ensure the highest level of craftsmanship. During installation, I coordinated directly with the crane operator and landscaping crew, guiding the precise placement, orientation, and grading of the site to ensure the monument was perfectly positioned and level.